Mission

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To craft a refined visual identity for ŌYA — a boutique sushi bar blending traditional Japanese craftsmanship with modern minimalism — elevating it to a destination of aesthetic and culinary excellence.

Problem

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ŌYA’s concept was clear: quiet luxury, small-format dining, and a menu rooted in artistry. But they lacked a distinct brand language to communicate that vision — both visually and emotionally — across touchpoints like signage, menus, and digital platforms.

Solution

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We partnered with ŌYA to build a timeless identity grounded in simplicity and depth. Inspired by the ocean’s horizon and Japanese spatial elegance, we developed a full visual system — from logo and typography to color palette and custom iconography — that reflects restraint, precision, and sensual detail.