We developed a quiet, refined visual identity for ŌYA — a modern sushi boutique bar. Inspired by Japanese minimalism and oceanic calm, the system speaks to taste, tactility, and timelessness.
To craft a refined visual identity for ŌYA — a boutique sushi bar blending traditional Japanese craftsmanship with modern minimalism — elevating it to a destination of aesthetic and culinary excellence.
ŌYA’s concept was clear: quiet luxury, small-format dining, and a menu rooted in artistry. But they lacked a distinct brand language to communicate that vision — both visually and emotionally — across touchpoints like signage, menus, and digital platforms.
We partnered with ŌYA to build a timeless identity grounded in simplicity and depth. Inspired by the ocean’s horizon and Japanese spatial elegance, we developed a full visual system — from logo and typography to color palette and custom iconography — that reflects restraint, precision, and sensual detail.